fame hunter began as a fictional band I created for an adidas originals superstar project. following the launch, it quickly evolved into a full-scale brand universe after its first live performance.

rooted in the narrative of chasing fame, I developed a complete brand identity for fame hunter — from concept and visual direction to merchandise, set design, video works, and pop-up events. the result was a cohesive, recognizable brand world centered on a multimedia concept that blurred the lines between music and fashion.

as part of the branding, I created and directed a merchandise campaign in los angeles in collaboration with Issue Issue, casting local youth who styled the brand pieces with their own wardrobes to build an authentic, community-driven aesthetic.

within one year, fame hunter gained significant attention across music and fashion, with features in vogue us, office magazine, and international media — highlighting a creative concept at the contemporary intersection of culture, fashion, and performance.