in collaboration with copenhagen-based brand wood wood, this project merged icon visions’ early design dna with the brand’s evolving direction at the time.

a small, unique collection exploring youth culture and self-expression was presented in a spatial takeover of the wood wood store, titled a guided tour, featuring window graphics and video art.

as part of the experience, icon visions created go for feelings, an escape-room–inspired installation that mirrored the street outside, blurring the line between audience, space, and installation. the project positioned the wearer as an active participant, transforming both the clothing and the individual into part of the exhibition.