The Iconic Basic project was developed as a conceptual take on basic wear under the Icon Visions brand — an extension of the brand universe combining its DNA of handmade uniqueness with more affordable products.

Focusing on basic wardrobe staples elevated through the addition of rhinestones, stitching, and patches, the blank items became personal and quirky.

The collection consisted of hoodies, T-shirts, long-sleeve tops, caps, and thongs, all handcrafted in the Icon Visions studio in Copenhagen, honoring the handmade process and emphasizing attention to detail in the craftsmanship.